Welcome to my marketing blog.
ALL THINGS RELATED TO MARKETING AND BUSINESS FOR THOSE WORKING IN THE HEALTH AND WELLNESS SECTOR.
Do you sell health and wellbeing products? One of the questions I get asked a lot by product-based business owners I work with is whether marketing for health-related products differs from marketing services in the same industry (or other products in different...read more
You may have been running your own local business for a while, but now it's time to take it online. Or maybe you've dipped your toes into the online waters, but now you're ready to take things to the next level. You want your business to grow. You want more people to...read more
Have you come across the term content marketing? If so, have you ever found yourself wondering what a content marketing strategy for small businesses like yours may look like and how it could help you promote and grow your business? In this post, I'm going to share...read more
Marketing Ideas for Nutritionists Are you a nutritionist running your own business? If you're looking for some marketing ideas for nutritionists that can help your company grow then hopefully you will find some food for thought in this post. In this post, I give you...read more
I love testimonials - getting a good testimonial is the best thing ever, isn't it? It makes you feel so good when you get a lovely email saying "thank you- you've really helped me and everything makes sense now"! The testimonials you collect from your customers work...read more
In previous posts, I've written about marketing strategies to retain your customers and to provide great customer experience. Having these strategies in place will help you keep your customers happy, and the reasons why this is so important for your business are...read more
Picture this scenario. It's January and your new evening Pilates class is packed. Everyone's enthusiastic, motivated and loving the classes. Come March, people have started to fizzle out. Their New Year's Resolutions to get fitter and healthier have long been...read more
Call them problems, struggles, pain points or needs. These are effectively the reasons why you’re in business. Identifying what type of problems the people you want to serve are experiencing is key to the success of your business. It's probably one of the most...read more
So you don't have a clue what marketing metrics are, let alone which ones are important? Panic not! Just read on to discover my top six metrics for effective marketing, and why - no matter the size of your business - you need them. Marketing metrics - what are they?...read more
I work with lots of clients that have many marketing questions - whether they could be doing things better, whether they are spending their money wisely, and what their marketing mix should look like. Helping businesses to make sure that they are not wasting money...read more
You run a yoga studio. You know the client you totally love - let's say her name is Jackie. Jackie turns up to all your classes on time (in fact, she's often early). She always comes up to you at the end and says: "Thank you - that was an amazing class". She's a...read more
Importance of Customer Lifetime Value One of the most important things to know about your business, whatever its size, is the customer lifetime value, or CLV. This is a key metric, because if you understand what your customers are worth to you over time, then you can...read more